Welcome to the Platinum Guild Circle

Delivering the proven strategies, performance tools and insights to industry professionals that drive customer loyalty and sales.

Powering the Global Platinum Jewelry Industry

Commercial Support from the Industry for the Industry

The Platinum Guild Circle is a global network for leading jewelry retailers, designed to drive profitable growth.

It helps members meet rising consumer expectations for trust and authenticity through exclusive tools and services that enhance customer experience, increase perceived value, and build long-term sales performance for platinum jewelry.

Tools and Capability

Access tools developed exclusively for the platinum jewelry industry that strengthen trust, streamline operations, and enhance value perception to raise margins and increase customer engagement.

Customer Engagament

Take advantage of targeted, brand-aligned outreach with the PGI CRM platform, access marketing resources, and in-store activations that turn awareness into footfall and maximise the impact of every customer interaction.

Skills Development

Build the confidence and performance of your team with focused training on platinum expertise, effective sales conversations, and digital tools that support stronger conversion and higher-value transactions.

Retail Insights

Stay ahead of your competitors with curated industry news, research, and practical guidance designed to sharpen strategy, identify opportunities, and support smarter, more profitable decision-making.

Latest News

The PGC Toolset

Tools | The Digital Product Passport

The Digital Product Passport is a powerful tool that transforms how platinum jewellery is sold, owned, and valued.

Designed to meet rising consumer expectations around transparency and authenticity, the passport records each item’s provenance, materials, and story in a secure digital format.

For retailers, it offers more than reassurance. It  creates powerful sales narratives around every item, enhances customer trust, supports premium pricing, and opens the door to post-sale services such as care, insurance, and resale. 

Retailers create lasting value, encourage repeat business, and position your store at the forefront of a fast-evolving luxury market.

Latest Industry Research

Customer Engagement | CRM

The Platinum Guild Circle CRM platform stays connected to buyers long after the point of sale.

It provides the tools to build lasting relationships, deliver personalised offers, and introduce high-margin services such as maintenance, insurance, upgrades, or bespoke commissions.

Whether delivering seasonal campaigns or sharing educational content, the platform offers smarter marketing. It increases engagement, strengthens loyalty, and turns first-time buyers into long-term clients.

It is an essential asset for retailers seeking to unlock the full lifetime value of every platinum jewellery customer.

Skills Development | eLearning

The Platinum Guild Circle eLearning platform helps your team build the knowledge and confidence to convert interest into sales.

It offers accessible, practical modules covering the unique qualities of platinum, proven sales techniques for today’s luxury customer, and how to make the best use of tools like the Digital Product Passport.

With flexible, on-demand access, staff can learn at their own pace and apply new skills in real time.The result is a better-trained, more motivated sales team equipped to build trust, increase conversion, and deliver a premium customer experience.

This is professional development designed to drive performance in the showroom, where it matters most.

Jewellery tells a story, and when our partners in manufacturing and retailing bring that story to life it opens a whole new kind of conversation.

Tim Schlick | CEO | Platinum Guild International

Talk to Us

Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.

Let us know how we can help...