Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This reflects a broad recognition that the DPP directly supports their core purchasing needs: authenticity, traceability, proof of ownership, certification or reports, and access to exclusive content.
(Source: PGI Digital Product Passport – Persuasion Shift)
Interpretation
Consumers value the DPP because it offers more than a digital record—it delivers a practical and emotional framework for confident buying. These five features collectively define what modern jewellery buyers expect from a trustworthy purchase experience.
Insight
Buyers want transparency they can verify, ownership they can prove, and product stories they can connect with. They also seek reassurance through documentation and added value through unique or exclusive digital content.
Implication
A DPP that does not include these core elements risks falling short of expectations. Authenticity and traceability build trust, certification confirms quality, proof of ownership supports long-term value, and exclusive content encourages deeper engagement.
Opportunity
These components provide a blueprint for structuring a compelling DPP offering. Treat them as essential pillars, not optional add-ons, to ensure maximum consumer relevance and differentiation in a competitive market.
Recommendation
Design your DPP around these five expectations. Make them clearly visible and easy to navigate. Communicate how each feature supports the buyer’s desire for confidence, clarity, and connection with their jewellery.
