A Digital Product Passport significantly enhances how buyers perceive the value of platinum jewellery. When presented with detailed information about gemstone sourcing, design, and craftsmanship, customers report an increase in perceived value.
(Source: PGI Digital Product Passport – Persuasion Shift)
Interpretation
Perceived value is no longer based solely on visible features. Detailed provenance, craftsmanship, and ethical sourcing communicated through a DPP give customers deeper justification for higher prices.
Insight
Platinum jewellery competes not only on material value but also on emotional and informational value. The more a piece’s story is revealed, the more valuable it becomes in the buyer’s mind.
Implication
Adding depth to a product narrative boosts perceived value without changing the physical product. DPPs transform static luxury into a dynamic, information-rich experience that supports premium positioning.
Opportunity
Use DPPs to elevate the emotional and intellectual appeal of platinum jewellery. They create a compelling value proposition for customers comparing similar-looking items across price points.
Recommendation
Ensure the DPP highlights not just facts but the story behind the product. Include content that resonates emotionally such as artisan profiles or journey milestones. This builds stronger connections and justifies higher pricing.
