Responding to Consumer Demand for Authenticity
October 2, 2025
The Infinite DPP is a secure digital record that accompanies each piece of jewellery. It contains records of authentication, tracks provenance, and connects the customer to the retailer through their purchase. It is accessible through the Infinite mobile application for both iOS and Android devices.
The app also includes a host of other valuable information for jewellery shoppers, enthusiasts, investors, designers, manufacturers and retailers.
It provides proof of authenticity, transparency in sourcing, and peace of mind for customers. It also helps retailers strengthen trust and credibility.
It was developed by Platinum Guild International (PGI) and their technology parter Originall Luxury as part of its ongoing commitment to enhance consumer confidence and support retail partners with digital innovation.
No, participation is voluntary. However, many leading retailers are adopting it to meet rising customer expectations for transparency and digital engagement.
The European Union is preparing legislation that will require Digital Product Passports for many categories of goods, including jewellery, as part of its sustainability and traceability initiatives.
Once introduced, these rules will apply to all items sold in or exported to EU markets.
Countries with strong export links to Europe are expected to follow, so early adoption gives retailers and manufacturers a clear advantage in meeting future compliance requirements.
A DPP combines authenticity data, product details, provenance, ownership, care information, and brand storytelling in one mobile experience that can be updated over time.
It shows you are future-focused, transparent, and connected. These are values that matter to modern jewellery buyers.
Yes. The DPP is integrated with the Infinite App, which showcases trending designs, retailer promotions, and live events that draw new audiences to participating stores.
Customers trust verified products. Provenance and authenticity raise confidence, encouraging higher-value purchases and faster decision-making.
The positive impacts of these on price and purchase intent are all explored in details in the DPP Insights section here.
Absolutely. Verified provenance, exclusive content, and long-term care records increase customer confidence in the quality and value of your pieces.
Yes. The Infinite App and DPPs were initially created with the platinum jewellery market in mind. However, the system allows you to include any luxury items that meet our submission requirements.
Yes. Infinte DPPs can carry certification, warranties and authentication documents for most precious stones and other integrations.
There is no minimum sales price for an item to have a DPP. However the benefits are most pronounced for customers who will need separate insurance cover, or intend to either gift the item or resell at a later point. For this reason we generally recommend reserve DPPs for items over US$1,000.
Yes. The PGI and Originall Luxury teams are already working closely with industry standards provided by organizations like the GIA, Tracr and Provident Proof to ensure that customers have the smoothest possible experience.
If your organization would like to propose or form a partnership with PGI related to DPPs then get in touch through this website.
No. The app only tracks the transfer of ownership of DPPs for the purposes of provenance. DPPs only carry the marketing information that the retailer or the manufacturer submit.
Yes. Retailers can use the DPP to stay connected after the sale, offering care plans, upgrades, or exclusive previews that turn buyers into loyal clients.
Each item is linked to a secure digital passport accessed through the Infinite App by viewing personal DPPs or by scanning a barcode.
Details may include the origin of materials, craftsmanship, certifications, serial numbers, ownership history, care advice, and digital marketing content.
When a manufacturer or retailer registers an item through the Infinite Hub, the DPP is automatically generated and attached to that piece via its unique digital ID.
Yes. Manufacturers and retailers can change details whilst they maintain ownership. Retailers and other authorised partners can add care history, upgrade offers, or promotional content over time.
Customers can view their passport through the Infinite App.
No. The Infinite platform works through a simple web dashboard that integrates easily with existing POS and inventory systems.
Most retailers can start issuing DPPs within a few days after onboarding and training.
Yes. Technology partners Originall Luxury will support you in uploading your information in the way that is most efficient and effective for you.
PGI offers short onboarding sessions and video tutorials to help your team understand how to issue and manage DPPs efficiently. If you are having trouble you can contact one of our experts to help you.
Yes. Retailers can customise their DPP pages with logos, product imagery, and brand messages.
A computer or tablet with internet access is sufficient.
Originall Luxury is developing a number of API integrations to fit easily with your existing systems. If you notify your PGI representative about the systems you use, we can get the ball rolling.
Yes. The system complies with global data privacy standards and uses encrypted cloud storage to protect all information.
Customers own their passport, while retailers retain access to marketing and performance insights for their listed items.
No. Each DPP has a unique identity that prevents duplication or tampering.
Every passport includes verified data, certificates and other information from the manufacturer or retailer. It is subject to the same legal framework as any other assurances or certification provided by suppliers.
By acting as a single, shared source of truth, it prevents misunderstandings or alterations at a later stage in the process.
Yes. The Infinite DPP supports compliance with international traceability and sustainability frameworks for luxury goods.
It highlights jewellery pieces with strong consumer interest, helping retailers gain visibility and showcase their most desirable collections.
You can feature seasonal offers or limited-edition campaigns through the “Active Promotions” section.
A calendar feature that publicizes store events, trunk shows, or exhibitions, encouraging customers to visit in person. They can be targeted to particular territories or regions.
Through the “Customer Care” functionality, you can reach out to clients for maintenance, upgrades, or new recommendations.
Yes. Retailers can view analytics such as views, scans, and interactions to assess campaign effectiveness.
Basic participation is free for registered PGC members. Enhanced features like DPP creation, adaptation, personalization and transfer are available through optional subscription plans.
Retailers sign a standard participation agreement outlining data protection and usage terms.
PGI provides onboarding assistance, technical support, and promotional materials to help you succeed.
Yes. A demonstration account is available for testing the platform and exploring features before full activation.
Please use the Get in Touch links on this website, or contact your regional Platinum Guild representative after your initial onboarding.
Governments are moving towards greater product traceability and sustainability reporting.
The European Union will soon require Digital Product Passports for many consumer goods, including jewellery, and other markets are expected to follow.
By adopting the Infinite DPP now, retailers position themselves ahead of upcoming international standards and demonstrate readiness for cross-border trade compliance.
Upcoming releases will include advanced search tools, insurance integration, and enhanced resale tools.
Yes. It is fully compatible with the Platinum Guild Circle (PGC) and the Consumer Club.
That capability is being introduced through a secure resale platform linked to DPP ownership verification.
The technology behind the Infinite DPP is robust, scalable and flexible. If the opportunity and demand exist, then it is possible to include many other types of luxury items into the service.
The Infinite DPP will continue to grow as the industry standard for authenticity, customer engagement, and sustainability tracking.
To create a unified, trusted digital ecosystem that connects every stage of the jewellery journey, from creation to collection and resale.
