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The PGC Digital Product Passport (DPP) is a world class traceability tool.
It is a secure digital record that captures the unique identity and lifecycle of a jewellery piece. It stores information from sourcing and production through to sale, ownership, care, and potential resale.
This record can include certified origin of the metal, details of design and manufacturing, third-party validations, and ownership transfer history.
Accessed via a secure digital interface, the DPP becomes a permanent, portable representation of the product’s integrity and value.
It transforms a static product into a dynamic digital asset that grows in meaning over time.
Tim Schlick | CEO | Platinum Guild International
Customer Demand For Product Traceability Tools by Channel
Source | McKinsey & Co, Bain & Co, De Beers , IBM / NRF 2020, Accenture 2021
Jewellery is not just about aesthetics. It is about trust. The DPP creates a verified and permanent link between product and provenance.
It removes ambiguity around authenticity, reinforces brand credibility, and aligns with growing consumer demand for transparency.
Traceability is becoming a baseline expectation in luxury. Buyers reward brands that offer this clarity with higher conversion and greater loyalty.
The DPP is not only a tool for compliance. It is a tool for growth.
Tim Schlick | CEO | Platinum Guild International
The DPP enables full product transparency across the value chain. For manufacturers, it allows accurate documentation of materials, sourcing practices, and production methods.
For retailers, it supports authentication, resale facilitation, and aftercare services such as resizing or insurance validation.
This creates operational efficiency, reduces disputes, and adds a premium customer experience.
For consumers, it builds confidence in the origin, ethics, and long-term value of their purchase.
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.