Responding to Consumer Demand for Authenticity
Product authenticity ranks as the top concern for jewellery buyers across all four surveyed markets including UK, USA, Australia, and Germany. Among consumers willing to spend over US$1,000 on jewellery, authenticity was named more frequently than any other factor when evaluating a purchase. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Buyers of high-value […]
Embracing Demand for a Digital Product Identity
A digital identity for luxury goods is considered highly desirable among jewellery buyers. Across all surveyed countries, a strong majority of consumers responded positively to the idea of owning items that include a full, transparent digital story. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Consumers are looking for more than just an object. […]
Increasing Product Trust with Traceability
Jewellery buyers report significantly higher levels of trust in products that come with a digital identity. The majority agree that a DPP which makes the origin and sustainability of a piece traceable would strengthen their trust. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Trust is enhanced when customers are shown evidence of responsible […]
Increasing Consideration with DPPs
Most jewellery buyers say they would be more likely to consider platinum if it came with a Digital Product Passport. The presence of a DPP boosts perceived credibility and relevance of the metal, making platinum a more attractive choice. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Platinum has historically been under-considered compared to […]
Enhancing Perceived Value with DPPs
A Digital Product Passport significantly enhances how buyers perceive the value of platinum jewellery. When presented with detailed information about gemstone sourcing, design, and craftsmanship, customers report an increase in perceived value. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Perceived value is no longer based solely on visible features. Detailed provenance, craftsmanship, and […]
Attracting a Price Premium with DPPs
When given the choice between two identical rings, one with a Digital Product Passport and one without, most buyers chose the one with the DPP. This preference demonstrates the persuasive influence of traceable information, even when visual features are the same. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation A DPP creates perceived value […]
Establishing a Price Point with DPPs
Jewellery buyers across markets report being willing to pay more for jewellery with a Digital Product Passport. Most say they would choose the DPP-enhanced version when comparing visually identical pieces. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation DPPs influence purchase decisions even in scenarios where product appearance is constant. Buyers are willing to […]
Responding to Consumer Demand
Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This suggests widespread recognition of its value, regardless of geography or market maturity. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation The perceived relevance of a DPP is not limited to niche audiences or trend-conscious buyers. It […]
Optimizing Services for DPPs
Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This reflects a broad recognition that the DPP directly supports their core purchasing needs: authenticity, traceability, proof of ownership, certification or reports, and access to exclusive content. (Source: PGI Digital Product Passport – Persuasion Shift) Interpretation Consumers value […]
Optimizing Content for DPPs
Among the benefits considered, consumers ranked authenticity as the most important reason to adopt a Digital Product Passport. Closely following were traceability, certifications, and detailed product information. Features such as warranties, gem reports, serial numbers, and sourcing transparency were seen as critical components that help buyers trust the jewellery they purchase. (Source: PGI Digital Product […]