Create Decision Confidence
Jewellery professionals sometimes focus too heavily on product features and pricing, leaving customers unsure whether they are making the right choice. Even after selecting a piece they love, clients may hesitate or ask for time to think—not because they doubt the product, but because they lack confidence in their own decision. This moment of hesitation […]
Frame the Future
Jewellery professionals often focus on the moment of sale—what the customer needs today, for this occasion, within this budget. While meeting immediate needs is important, it can result in missed opportunities to build long-term relationships and repeat business. By keeping the conversation focused only on the present, the chance to link jewellery to future milestones […]
Ask Open Ended Questions
Many jewellery professionals fall into the habit of asking yes-or-no questions such as “Are you looking for something today?” or “Do you like this style?” While polite, these closed questions can stall the conversation or limit the customer’s responses. Instead of encouraging dialogue, they often lead to short answers that make it harder to uncover […]
Name the Metal
It is surprisingly common for sales professionals to focus on the design or price of a piece without ever naming the metal it is made from. This oversight can reduce the perceived value of the jewellery, especially when it comes to platinum. Customers may admire the look but leave unaware that they were viewing one […]
Ask Before You Show
In the rush to assist, many jewellery professionals default to opening the display case and presenting products before understanding the customer’s preferences or intentions. While well-meaning, this habit can create pressure or confusion, especially if the selection does not align with what the customer wants. It often results in a polite decline rather than a […]
Avoid Comparisons to Cheaper Metals
Too often, sales conversations fall into the trap of comparing platinum jewellery to cheaper metals in an effort to justify its price. This well-intentioned approach can backfire, unintentionally focusing the customer on cost rather than value. By inviting comparisons to lower-end options, sales professionals risk reducing the perceived prestige of platinum rather than reinforcing its […]
Tell the Story Before the Price
Leading with price can unintentionally reduce a product to a transaction. When customers hear the cost too early, they miss the meaning behind the piece and disengage emotionally. A More Effective Approach Begin by introducing the story, the craftsmanship, or the inspiration behind the piece. Platinum’s unique properties and enduring symbolism offer a compelling narrative […]
NFC Forum Releases Version 15, Quadrupling Contactless Range and Adding Digital Product Passport Support
On 17 June 2025, the NFC Forum announced Release 15, extending contactless communication range from 0.5 cm to 2 cm and enabling support for the NFC Digital Product Passport standard—offering faster tap‑to‑pay and new applications in sustainability, automotive, transit, and IoT. What Is It? NFC Release 15 is the latest update to the Near Field Communication standard, enhancing operating range (also known […]
Identiv to Showcase NFC/BLE Smart Packaging and Digital Passports
Identiv will demonstrate NFC and BLE-enabled smart packaging and Digital Product Passports at the AIPIA Congress in Amsterdam (23–24 June 2025). These technologies offer secure, embedded product information, traceability, and sustainability tracking—accessible to consumers and supply chains via smartphones. What Is It? Smart Packaging integrates Near-Field Communication (NFC) and Bluetooth Low Energy (BLE) chips into […]