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Understanding customer demand and response to digital product passports is based on detailed consumer insights.
For customers a secure digital identity is no longer an optional extra. It’s a key part of any luxury purchase. The traceability tools in digital product passports reassure customers of the authenticity of their treasured keepsakes.
They reward retailers with greater trust, increased product consideration, premium valuations and purchase preference. More importantly, customers are willing to pay almost 10% more for the benefits.
Product authenticity ranks as the top concern for jewellery buyers across all four surveyed markets including UK, USA, Australia, and Germany. Among consumers willing to
A digital identity for luxury goods is considered highly desirable among jewellery buyers. Across all surveyed countries, a strong majority of consumers responded positively to
Jewellery buyers report significantly higher levels of trust in products that come with a digital identity. The majority agree that a DPP which makes the
Most jewellery buyers say they would be more likely to consider platinum if it came with a Digital Product Passport. The presence of a DPP
A Digital Product Passport significantly enhances how buyers perceive the value of platinum jewellery. When presented with detailed information about gemstone sourcing, design, and craftsmanship,
When given the choice between two identical rings, one with a Digital Product Passport and one without, most buyers chose the one with the DPP.
Jewellery buyers across markets report being willing to pay more for jewellery with a Digital Product Passport. Most say they would choose the DPP-enhanced version
Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This suggests widespread recognition of its value, regardless
Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This reflects a broad recognition that the DPP
Among the benefits considered, consumers ranked authenticity as the most important reason to adopt a Digital Product Passport. Closely following were traceability, certifications, and detailed
