PGC Skills

Many jewellery professionals overlook one of the simplest ways to build rapport—using the customer’s name. It may be displayed on a booking form or come

After a sale is made, many jewellery professionals shift quickly to wrapping up the transaction. While the sale may be complete, the customer’s journey is

Jewellery professionals often end conversations with a polite thank you when a customer chooses not to buy on the spot. While courteous, this approach can

Many jewellery professionals deliver excellent in-store service but miss the opportunity to stay connected after the sale. Customers leave satisfied, but with no reason to

Jewellery professionals sometimes rely too heavily on scarcity when presenting limited edition pieces, highlighting how few were made or how quickly they are selling. While

Customers often notice that platinum pieces feel heavier than they expect, especially when compared to similar designs in gold. Without explanation, this can raise doubts—some

One of the most common missteps in jewellery sales is attempting to upsell by focusing purely on price or perceived prestige. Highlighting that a piece

When customers enter a jewellery store, they often begin with price sensitivity and uncertainty about what to expect. Many sales professionals try to ease this

Many jewellery professionals confidently discuss carat weight, setting styles, and design trends—but stumble when a customer asks about hallmarks. This oversight can cause doubt at

Even when a customer falls in love with a piece, hesitation can still arise at the moment of purchase. Concerns about future maintenance, resizing, or

Jewellery professionals sometimes focus too heavily on product features and pricing, leaving customers unsure whether they are making the right choice. Even after selecting a

Jewellery professionals often focus on the moment of sale—what the customer needs today, for this occasion, within this budget. While meeting immediate needs is important,