Ask Open Ended Questions
June 20, 2025
Many jewellery professionals fall into the habit of asking yes-or-no questions such as “Are you looking for something today?” or “Do you like this style?”
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Many jewellery professionals fall into the habit of asking yes-or-no questions such as “Are you looking for something today?” or “Do you like this style?”
It is surprisingly common for sales professionals to focus on the design or price of a piece without ever naming the metal it is made
In the rush to assist, many jewellery professionals default to opening the display case and presenting products before understanding the customer’s preferences or intentions. While
Too often, sales conversations fall into the trap of comparing platinum jewellery to cheaper metals in an effort to justify its price. This well-intentioned approach
Leading with price can unintentionally reduce a product to a transaction. When customers hear the cost too early, they miss the meaning behind the piece
