Customers Lean In To Digital Channels
June 28, 2025
Recent research shows that 46 percent of customers prefer digital product traceability tools, compared to 33 percent who favour traditional analogue formats and 21 percent
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Recent research shows that 46 percent of customers prefer digital product traceability tools, compared to 33 percent who favour traditional analogue formats and 21 percent
Recent research highlights that customers expect much more from traceability tools than simple origin details. Demand for services such as product information reaches 88 percent,
Recent findings show that customers expect traceability tools to provide a range of practical capabilities. Certificate storage ranks highest in demand at 45 percent, followed
Recent studies reveal that customer demand for product traceability tools is strongest in high value jewellery segments. Fine and luxury jewellery received the highest rating
Recent research shows that customer demand for product traceability tools, such as digital product passports, is highest in luxury accessories. Over 80 percent of consumers
More than half of consumers prioritise quality craftsmanship and retailer reputation when choosing jewellery products or suppliers, with emotional significance, brand trust, and exclusive designs
