PGC Insights

Product authenticity ranks as the top concern for jewellery buyers across all four surveyed markets including UK, USA, Australia, and Germany. Among consumers willing to

A digital identity for luxury goods is considered highly desirable among jewellery buyers. Across all surveyed countries, a strong majority of consumers responded positively to

Jewellery buyers report significantly higher levels of trust in products that come with a digital identity. The majority agree that a DPP which makes the

Most jewellery buyers say they would be more likely to consider platinum if it came with a Digital Product Passport. The presence of a DPP

A Digital Product Passport significantly enhances how buyers perceive the value of platinum jewellery. When presented with detailed information about gemstone sourcing, design, and craftsmanship,

When given the choice between two identical rings, one with a Digital Product Passport and one without, most buyers chose the one with the DPP.

Jewellery buyers across markets report being willing to pay more for jewellery with a Digital Product Passport. Most say they would choose the DPP-enhanced version

Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This suggests widespread recognition of its value, regardless

Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This reflects a broad recognition that the DPP

Among the benefits considered, consumers ranked authenticity as the most important reason to adopt a Digital Product Passport. Closely following were traceability, certifications, and detailed