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Today’s luxury buyers are informed, cautious, and driven by strong personal values. They want more than marketing. They want verification.
According to PGI’s SINUS Persuasion study , the addition of authentication increases platinum’s perceived relevance
by 9.6%.
77% of consumers say they would pay more for authenticated jewellery, and 60% would pay at least a 10% premium to obtain records of assurance.
Buyers now expect transparency as part of the luxury experience, and a DPP meets that expectation with precision and elegance.
Tim Schlick | CEO | Platinum Guild International
Customer Demand Ratings For Product Traceability Tools by Jewellery Sector
Source | McKinsey & Co, Bain & Co, De Beers , IBM / NRF 2020, Accenture 2021
Jewellery is not a functional purchase. It is symbolic.
A DPP provides the mechanism to communicate that symbolism in a structured, credible way.
It allows every retailer and manufacturer to attach stories of craftsmanship, cultural meaning, and ethical sourcing directly to the product.
This turns each sale into a conversation about value and meaning. For younger customers especially, this context matters. It helps justify premium pricing and elevates the customer experience beyond aesthetics alone.
Tim Schlick | CEO | Platinum Guild International
When customers understand what they are buying, they care more deeply.
A DPP strengthens emotional connection by providing a sense of ownership and continuity. They transform a platinum piece into something enduring, and personal.
Whether marking a milestone or celebrating a memory, a DPP creates a bridge between the product’s origin and the owner’s intention.
This emotional resonance leads to higher customer satisfaction, stronger word of mouth, and a greater likelihood of repeat purchase.
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