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Being first to offer a Digital Product Passport positions your business as forward-thinking, trustworthy, and customer-focused.
It allows you to define the standards others will follow. Early adopters do not just meet regulatory needs, they shape customer expectations.
Offering verified provenance and ownership services now builds your brand equity before mandates become compulsory.
It also supports pricing integrity and margin protection, as customers increasingly associate traceability with premium value.
Tim Schlick | CEO | Platinum Guild International
Customer Demand for Traceability Tool Capability
Source | Zimmerman et al. University of Applied Sciences Austria September 2023 n=248
New European regulations are reshaping the future of luxury product compliance.
The Ecodesign for Sustainable Products Regulation (ESPR) will require Digital Product Passports for jewellery and other consumer goods sold in the EU.
In parallel, the Corporate Sustainability Reporting Directive (CSRD) and Corporate Sustainability Due Diligence Directive (CSDDD) will demand verifiable data on sourcing, production, and environmental impact.
The DPP has been developed in line with these frameworks. For manufacturers and retailers, early adoption means avoiding future disruption while gaining a credible, scalable solution that satisfies regulators and reassures customers.
Tim Schlick | CEO | Platinum Guild International
They are in use by some of the world’s most respected brands. Cartier, Prada, Tod’s, and Dior have already begun integrating DPPs into selected collections to reinforce exclusivity, improve traceability, and enhance customer engagement.
These initiatives have demonstrated clear commercial impact.
They strengthen the brand’s credibility, increase the perceived value of the product, and improve customer retention.
Platinum jewellery retailers now have the opportunity to follow this proven model, not just for compliance, but for competitive growth.
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.