Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Traditional certificates offer little value beyond the moment of sale. They are often misplaced, rarely revisited, and do not support the brand after purchase.
In contrast, the Digital Product Passport becomes part of the ongoing relationship between the customer and the store.
It reassures buyers that they are investing in something traceable, authenticated, and protected.
This additional confidence increases conversion and reduces hesitation at point of sale.
It also strengthens the retailer’s ability to justify premium pricing, particularly for platinum.
Tim Schlick | CEO | Platinum Guild International
Customer Priorities When Choosing Jewellery Products and Suppliers
Source | Jewellers Mutual, August 2024
The DPP supports smarter post-sale engagement by generating actionable customer data and opt-ins.
Each registration creates a unique customer profile, which can be used for tailored communication, loyalty programmes, and personalised aftercare.
Retailers can use this data to follow up with service reminders, special offers, or exclusive previews.
The result is improved retention, stronger customer satisfaction, and higher lifetime value.
The DPP allows retailers to keep the conversation going, well beyond the initial purchase.
Tim Schlick | CEO | Platinum Guild International
The DPP simplifies logistics after the sale. Whether a customer needs to return, resize, insure, or even resell a piece, the DPP provides a trusted digital history that supports faster, smoother service.
For resale markets, it proves authenticity and ownership and for repairs or warranty claims, it confirms eligibility.
This functionality adds convenience for the buyer and efficiency for the retailer, while reinforcing long-term confidence in both the product and the brand.
Have any questions? We are always open to talk about your business, new projects, creative opportunities and how we can help you.