Responding to Consumer Demand for Authenticity
October 2, 2025
Product authenticity ranks as the top concern for jewellery buyers across all four surveyed markets
A revolution in the luxury jewellery industry that drives consumer trust, consideration, value and conversion
For retailers the opportunity is clear. DPPs drive the value and investment in luxury jewellery.
For customers a secure digital identity is no longer an optional extra. It’s a key part of any luxury purchase. The traceability tools in digital product passports reassure customers of the authenticity of their treasured keepsakes.
They reward retailers with greater trust, increased product consideration, premium valuations and purchase preference. More importantly, customers are willing to pay almost 10% more for the benefits.
On average consumers who invest over US$1,000 in luxury jewellery pay 9.6% more for an identical product with a DPP.
93% of consumers offered a DPP alongside their luxury jewellery express an increase in product trust.
79% of consumers offered a DPP alongside their luxury jewellery express an increase in product consideration.
83% of consumers offered a DPP alongside their luxury jewellery express an increase in perceived product value.
Tim Schlick | CEO | Platinum Guild International
A mobile-based Digital Product Passport gives sales associates the insight and confidence that empowers every customer interaction.
With instant access to design inspiration and manufacturing stories, retailer background, and after-sales services, associates can personalise recommendations and build trust on the spot.
Search functionality helps match customers to pieces that fit their style, values, and needs, making discovery effortless.
Together, these tools turn product knowledge into customer confidence, helping associates attract attention, close sales more effectively, and nurture long-term relationships that bring clients back again and again.
Allow customer to instantly find products by style, occasion, or preference either online or on their mobile, guiding customers directly to the retailer.
Share the craftsmanship, inspiration, and origin behind each piece, helping customers appreciate its authenticity, artistry, and enduring value.
Highlight the retailer’s story, values, and expertise, reinforcing credibility and creating an emotional connection that drives customer commitment.
Present care plans, warranties, and upgrade options, turning one-time buyers into loyal clients through thoughtful, ongoing engagement.
Deloite | Embracing Digital Product Passport as a Regulatory Requirement | May 2024
The PGI Infinite app gives retailers powerful marketing tools to attract new customers and keep them coming back.
The Trending section highlights jewellery with active Digital Product Passports that are gaining attention or selling strongly, while also featuring selected retailer pieces.
Promotions allow retailers to showcase exclusive offers and seasonal campaigns. Events connect customers to in-person experiences that bring collections to life.
The After-Sales section helps retailers maintain lasting relationships, engaging previous buyers with care plans, complementary jewellery, and personalised follow-up services.
Spotlight top-performing and most-viewed jewellery, helping retailers capture attention and align collections with current customer interest.
Feature exclusive offers, new launches, or seasonal sales, encouraging discovery and driving customer engagement directly through the PGI Infinite app.
Showcase upcoming showcases, pop-ups, and exhibitions where customers can see, try, and connect personally with featured jewellery pieces.
Engage past buyers through service reminders, upgrade offers, and matching pieces, transforming one-time customers into loyal brand advocates.
Tim Schlick | CEO | Platinum Guild International
PGI has ensured that the introduction of Digital Product Passports is guided by detailed research and consumer understanding.
A comprehensive study of over 1,200 consumers across the US, UK, Germany, and Australia explores how attitudes toward authenticity, trust, and value are transforming luxury purchasing.
The findings reveal a clear narrative: today’s customers expect proof of origin and transparency, and a digital identity provides exactly that.
By increasing trust, DPPs raise consideration, enhance perceived value, and strengthen willingness to invest. The details below examine key insights and their implications for luxury jewellery retail.
Product authenticity ranks as the top concern for jewellery buyers across all four surveyed markets
A digital identity for luxury goods is considered highly desirable among jewellery buyers. Across all
Jewellery buyers report significantly higher levels of trust in products that come with a digital
Most jewellery buyers say they would be more likely to consider platinum if it came
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