For many jewellery buyers, comfort and safety are just as important as style and sentiment. Platinum provides a reliable solution for customers with sensitive skin, thanks to its hypoallergenic properties. This feature not only supports long-term comfort but also adds to platinum’s appeal as a thoughtful and high-quality choice for everyday wear.
In Focus
Platinum is a naturally inert metal, meaning it does not react with the skin or surrounding environment. It is biocompatible and free from common allergens found in other jewellery alloys, such as nickel. Most platinum jewellery is made from 95 percent pure platinum, with the small remaining portion made up of non-reactive metals. This level of purity ensures minimal risk of irritation, even for those with known sensitivities.
The Advantage
Unlike many white gold alloys that often contain nickel and require rhodium plating, platinum does not rely on coatings or surface treatments to make it wearable. Its natural whiteness and purity eliminate the need for these additions, reducing the likelihood of allergic reactions over time. This makes platinum a preferred choice for customers who value both comfort and peace of mind.
The Benefit
For consumers, platinum’s hypoallergenic quality means they can wear their jewellery every day without concern for skin irritation. For retailers, it offers an added layer of reassurance in the sales conversation, particularly with customers who have had issues with other metals. This supports trust, satisfaction, and long-term loyalty.
Real World Proof
PGI studies report that platinum’s biocompatibility and high purity make it one of the safest precious metals for sensitive skin. (Source: www.platinumguild.com)
Sales Tip
When a customer mentions skin sensitivity or previous reactions to jewellery, highlight platinum’s purity and hypoallergenic nature. Emphasise that it can be worn with confidence and comfort every day.
