Identiv will demonstrate NFC and BLE-enabled smart packaging and Digital Product Passports at the AIPIA Congress in Amsterdam (23–24 June 2025). These technologies offer secure, embedded product information, traceability, and sustainability tracking—accessible to consumers and supply chains via smartphones.
What Is It?
Smart Packaging integrates Near-Field Communication (NFC) and Bluetooth Low Energy (BLE) chips into physical product packaging. When scanned by a smartphone, it provides direct access to product origin, authenticity, usage guidance, and recycling instructions.
Digital Product Passports (DPPs) are persistent digital records that accompany a product throughout its lifecycle. They store key data such as raw material sources, manufacturing history, certifications, repairs, and environmental impact. These passports support compliance, resale, and circular economy initiatives.
Key People & Companies
- Identiv, Inc. – IoT and RFID smart packaging company
- Klaus Simonmeyer – Vice President, Identiv
- Narravero – SaaS partner for DPP creation and management
- STMicroelectronics, AmbAI, NFC Forum, Tag-N-Trac – Ecosystem panel partners
Quoted Statements
“Smart Packaging and DPPs have emerged as business-critical tools for transparency, sustainability, and lifecycle traceability.” — Klaus Simonmeyer, VP, Identiv
“The Digital Product Passport is becoming the standard for smart, sustainable products.” — Thomas Rödding, CEO, Narravero
Impact & Implications
- Supports upcoming EU Digital Product Passport legislation (2026–2027)
- Improves consumer trust, traceability, and post-sale engagement
- Positions Identiv as a leader in scalable, compliant smart packaging solutions
Geographic Focus
Europe (Congress hosted in Amsterdam), with global relevance for retail, pharma, luxury, and consumer packaged goods sectors.
Supporting Data & Figures
- Identiv has deployed over 1.5 billion IoT applications globally
- DPP rollout aligns with upcoming European sustainability mandates under ESPR (Ecodesign for Sustainable Products Regulation)
Timeline or Key Dates
- Press Release: 17 June 2025
- Live Demo: 23–24 June 2025 at Beurs van Berlage, Amsterdam
- Panel Session: “Building Scalable Digital Product Passports” – 24 June 2025
Sources Cited
- Yahoo Finance: Identiv to Showcase DPP Innovations
- Identiv Press Centre
- AIPIA Smart Packaging Congress Agenda
What’s Next
Identiv and Narravero will co-host a panel on scalable DPP deployment. Brand and packaging leaders attending the congress will be invited to participate in pilot programmes beginning Q3 2025.
Expert Analysis
“This is where traceability meets customer experience. The fusion of smart tags and lifecycle data will redefine packaging as a service.” — Louise Grant, Packaging Tech Analyst, Trace360
