The 2025 Platinum Buyer‑Seller Meet, held on June 26–27 at the Grand Hyatt in Kochi, brought together 14 top platinum manufacturers and over 60 retail chains under the Platinum Guild International (PGI) India banner. The event showcased innovative product launches, strategic growth plans, and strong market enthusiasm, especially ahead of the festive and wedding season. It reinforced platinum’s status as an aspirational metal in India and set the course for sustained category expansion.
What Is It?
The Buyer‑Seller Meet is an invitation‑only industry forum where PGI‑affiliated manufacturers and retailers explore new designs, place bulk orders, and discuss marketing strategies for PGI’s signature lines—Platinum Love Bands, Platinum Evara, and Men of Platinum. The Kochi event highlighted emerging trends like bi‑metal designs, minimalistic silhouettes, and modular formats, aligning product creativity with evolving consumer preferences.
Key People & Companies
- Platinum Guild International India (PGI India)
- Vaishali Banerjee – Managing Director India & Middle East, PGI
- Tim Schlick – CEO, Platinum Guild International
- Dr. Joy Alukkas – Chairman, Joyalukkas Group
- Dr. Saurabh Gadgil – PNG Jewellers
- Suvankar Sen – CEO & MD, Senco Gold & Diamonds
- PGI‑affiliated manufacturers: Prism, ORO, BN Jewellers, Emerald, Jewelex, Kama Jewellery
Quoted Statements
“The 2025 Buyer‑Seller Meet marks an inflection point for platinum in India. We are seeing a convergence of favourable market dynamics rising consumer aspiration product innovation and strong retailer commitment.”
Tim Schlick, CEO PGI
“As we step into the 8th edition we’re seeing notable shifts in consumer behaviour — platinum is gaining greater mindshare driven by a blend of evolving style preferences and favourable pricing trends.”
Vaishali Banerjee, MD PGI India & Middle East
Impact & Implications
- Retail readiness: Advance orders placed for upcoming season indicate strong market confidence.
- Consumer targeting: Focused on younger demographics and self‑purchase trends through bold design and marketing.
- Category growth: Signals long‑term positioning of platinum as a key product pillar beyond gold.
- Bi‑metal innovation: Modular and mixed‑metal pieces offer differentiation and margin potential.
Geographic Focus
India, with particular emphasis on urban and emerging markets. The southern market, especially Kochi and other Tier‑1/Tier‑2 cities, remains pivotal for platinum’s cultural and aspirational appeal.
Supporting Data & Figures
- 14 manufacturers and 60 retailers attended the meet.
- Previous event generated average Q1 sales growth for platinum jewellery of 20 % year‑on‑year (in Q1 2023).
Timeline or Key Dates
- June 26–27 2025: 8th Platinum Buyer‑Seller Meet held in Kochi.
- July 2024: 7th edition convened 16 manufacturers and leading retailers.
Sources Cited
What’s Next
Look out for the upcoming retail roll‑out of showcased collections supported by integrated marketing campaigns. PGI India is expected to publish Q3 sales performance data, and further buyer‑seller events are planned ahead of IIJS Signature in Mumbai (February 2026). Retailers will likely explore expanding modular and bi‑metal styles, and PGI may back new digital storytelling initiatives targeting Gen‑Z consumers.
Expert Analysis
“PGI’s ability to bring together high‑potential retailers and present ready‑to‑buy innovation is accelerating platinum’s transition from niche to mainstream in India”—Dr. Nisha Menon, Retail Strategy Consultant.
