Jewellery buyers across all surveyed markets rate the Digital Product Passport as highly relevant to them personally. This suggests widespread recognition of its value, regardless of geography or market maturity.
(Source: PGI Digital Product Passport – Persuasion Shift)
Interpretation
The perceived relevance of a DPP is not limited to niche audiences or trend-conscious buyers. It resonates broadly, making it a viable standard across different retail environments.
Insight
Consumers see DPPs not as a novelty but as a meaningful enhancement to their buying experience. This signals readiness for adoption at scale.
Implication
The DPP is no longer an emerging concept. It is a feature with mainstream appeal, and delaying adoption may result in missed expectations or lost sales.
Opportunity
Position the DPP as a default part of the platinum jewellery experience. Align product design, merchandising, and customer service around its benefits.
Recommendation
Normalise the DPP in communications and branding. Use its broad appeal to update customer expectations and establish a new standard for trust and transparency in premium jewellery.
