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Consumer expectations have changed, and luxury buyers no longer judge value on beauty or prestige alone. They look for evidence.
They want to know where their jewellery came from, how it was made, and whether it reflects their values.
At the same time, regulation is increasing, resale markets are expanding, and digital ownership is becoming mainstream.
For retailers and manufacturers, these shifts bring not only risks but also opportunity.In an industry built on trust, the ability to demonstrate authenticity, sustainability, and responsible sourcing is becoming a key commercial differentiator.
Tim Schlick | CEO | Platinum Guild International
Customer Demand For Product Traceability Tools by Industry Sector
Source | MCI and Authentique June 2024 n=330 UK and US
Traceability tools like a Digital Product Passport are practical, high-impact solutions designed to meet this changing landscape.
They create a secure digital identity for each piece of platinum jewellery, containing verified information from material sourcing through to retail and resale.
This digital record stores details such as metal origin, certification, manufacturing process, retail transactions, ownership, and after-sale events.
It is linked to each product in a secure online database, and is accessible to both the consumer and the brand.
Activated at point of sale, it allows retailers to deliver trust at the moment it matters most. It also establishes a channel for long-term customer engagement and post-sale value.
Tim Schlick | CEO | Platinum Guild International
Data shows that authentication increases both buyer confidence and the willingness to spend. It shortens the path to purchase, improves satisfaction, and increases brand loyalty.
For retailers, this means higher conversion rates and larger average basket sizes. For manufacturers, it supports quality assurance, strengthens brand identity, and gives every item a deeper story and higher perceived worth.
A Digital Product Passport is a platform for building stronger customer relationships and driving more valuable sales.
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