More Than a Receipt: Why the Digital Product Passport Appeals to Today’s Jewellery Buyer
Today’s luxury jewellery buyers expect more than elegance and sparkle. They want to understand what they are buying, where it came from, and how to preserve its value and develop it over time.
Access to a Digital Product Passport (DPP) through a dedicated mobile app delivers on these requirements, transforming a platinum jewellery purchase into a deeper and longer-lasting customer relationship.
For retailers and manufacturers, it is more than a product enhancement, confident consumers are a driver of profitable growth.
The PGC Consumer Promise
“Your key to exploring, acquiring, and securing a luxury jewellery collection.”
With a secure and permanent record of ownership, provenance and value, the DPP meets modern expectations of transparency, exclusivity and reassurance.
The PGC Consumer Commitment
“Instant ownership of digital product information delivers knowledge, satisfaction, value added services and transfer opportunities.”
The DPP gives consumers instant, digital access to their platinum jewellery’s identity and story. It ensures that every piece is more than just a purchase, it becomes part of a personal legacy. It empowers future opportunities.
Features That Build Confidence
- A Digital Ownership Record: Always accessible, eliminating the risk of lost paperwork and providing secure proof of purchase and provenance.
- An Embedded Product Story: Creates emotional connection by documenting design inspiration, brand values and craftsmanship.
- Gemstone and Metal Authentication: Verified records for key materials give customers the confidence that they are buying something true and lasting.
- Service History and Warranty Tracking: A single source for care, repairs, and documentation makes it easier to maintain the value of their purchase.
- Transferable Ownership Certificate: Enables verified resale or gifting, adding liquidity and investment potential.
- PRE Membership and Secure Access: Gives the customer access to services and benefits that extend beyond the sale, in a trusted and permissioned environment.
Emotional Reassurance
The DPP helps reduce post-purchase doubt. It makes each item feel more meaningful by reinforcing its story and status. Customers walk away not just with jewellery, but with the confidence of having made the right decision.
Functional Value
Beyond emotion, the DPP delivers practical value. It gives customers control over their jewellery information, whether they want to insure, maintain, resell or simply remember the story of the jewellery they own. It provides an elegant solution to everyday luxury ownership.
A Long-Term Relationship
Customers who register a DPP become PRE members, enabling future engagement. Retailers can follow up with services, offers and upgrades, building loyalty and keeping platinum in the customer’s mind. Every touchpoint becomes a new opportunity to deliver value.
What It Means for the Industry
Retailers and manufacturers who adopt the DPP are giving customers what they now expect from luxury purchases: clarity, confidence, and continuity. That builds trust. And trust builds conversion, increases average order value, and strengthens long-term business performance. The DPP does not just serve the product, it serves the relationship.
