Connecting Craft to Conversion: Why the Digital Product Passport Works for Manufacturers
Platinum jewellery manufacturers are not just creating products, they are shaping narratives of quality, artistry, and trust. A Digital Product Passport (DPP) allows those stories to travel with every piece, helping retailers translate craftsmanship into customer conviction.
This is not just about technology. It is about enabling manufacturers to empower their retail partners and grow sales by building value into every stage of the customer journey.
The PGC Manufacturer Promise
“Your platform to demonstrate the creativity, quality and authenticity that drive retail sales.”
The DPP ensures that the features that make your jewellery exceptional are visible, credible, and persuasive at the point of sale.
The PGC Manufacturer Commitment
“Instant creation of jewellery records and integration with metal and gemstone traceability tools provide a comprehensive product story, proof of origin and the assurance of ethical sourcing.”
Your production values become tangible talking points. Your ethical sourcing becomes a selling tool. Your product stories become powerful prompts for purchase.
Features That Create Retail Momentum
- Traceable Source Data: Upload certified details on platinum and gemstones, giving retailers a powerful asset for credibility and compliance.
- Branded Content Upload: Share visual assets, videos and design narratives that elevate retail storytelling and support brand alignment.
- Authenticated Provenance: Integrate hallmarking and certification from suppliers for transparent proof of origin, driving trust and supporting premium positioning.
- Easy Integration: Use intuitive tools to create and link jewellery records with your existing production or ERP systems.
- Real-Time Access by Retailers: Equip sales associates with instant product insights via mobile devices, ensuring consistent and confident customer engagement.
- Upsell Enablement: Tag and present related items, full collections, or upgrade opportunities, increasing order value at the counter.
From Factory Floor to Final Sale
The DPP ensures that what you build is accurately and effectively presented. It reduces the risk of miscommunication, elevates sales conversion, and ensures that your investment in quality is recognised and rewarded at the point of purchase.
Building Retailer Relationships
When you provide DPP data, you are not only selling a product, you are supplying a complete selling system. Retailers gain tools that increase their success, and they return to the manufacturers who make it possible.
A Platform for Ethical Leadership
Consumers care more than ever about where their jewellery comes from. The DPP lets manufacturers demonstrate commitment to ethical sourcing, social responsibility, and best practice. That earns trust, builds brand equity, and supports long-term growth.
What It Means for the Industry
The DPP bridges the gap between production and persuasion. It lets manufacturers extend their influence into the retail environment, shaping the stories that shape consumer choices. It is a strategic tool for those who believe in better jewellery, and a smarter way to sell it.
