Empowering Every Sale: Why the Digital Product Passport Supports Retail Success
Today’s jewellery retailers face a new kind of customer. Discerning, informed, and seeking meaning, they are looking for more than a product. They want a reason to believe. Access to tools like the Digital Product Passport (DPP) through a dedicated mobile app gives sales professionals the tools to meet this expectation and close the sale with confidence.
For retailers and sales associates, the DPP transforms a product into a powerful, personalised pitch.
The PGC Retailer Promise
“Your gateway to amplifying value, driving conversion and earning lifelong customer satisfaction.”
With immediate access to rich, certified product information, the DPP empowers retail teams to communicate platinum’s value more clearly, support confident decisions, and deliver an exceptional purchase experience.
The PGC Retailer Commitment
“Instant access to digital product information delivers customised product presentation and creative storytelling.”
With a tap on a mobile device, sales associates can draw on manufacturer-provided authentication, provenance, design insight, and branded storytelling to tailor the customer experience on the spot.
Features That Drive Performance
- Authenticated Provenance: Reinforces product quality and origin, supporting premium pricing and increasing buyer confidence.
- Branded Content Integration: Rich visual and narrative content helps sales teams tell a compelling product story and build emotional connection.
- Design Background and Inspiration: Equips sales associates with memorable talking points that elevate customer perception and perceived value.
- Mobile Access in Store: Enables staff to retrieve product details in real time, enhancing responsiveness and closing efficiency.
- Upsell and Cross-Sell Opportunities: Highlights matching pieces, collections or services, increasing average order value.
- After-Sales Touchpoints: Opens the door to post-sale care, warranties, and future offers, increasing lifetime customer value.
Better Conversations, Better Outcomes
Sales professionals equipped with DPP information have stronger dialogues with customers. They can overcome objections more effectively, showcase credibility, and convert interest into action. This leads to higher quality conversations, shorter decision cycles, and greater overall satisfaction.
Confidence and Consistency
The DPP ensures that every associate, whether new or experienced, can deliver a consistent, high-quality experience. It levels the playing field by giving everyone access to the same trusted knowledge, ensuring the entire team supports the brand promise.
A Stronger Relationship
Each registration links the customer to the retailer through the PRE membership platform, giving retailers a way to maintain engagement, share updates, and extend the relationship beyond the initial transaction.
What It Means for the Industry
Retailers who adopt the DPP are not only improving in-store execution. They are helping shape a more transparent, high-performing future for the platinum industry. Stronger pitches drive stronger sales. Better tools build better trust. And trust, when managed well, delivers lasting commercial value.
